My journey into beauty started with my nonna, before heading to the market in her most
humble clothes, she’d always pause at the mirror to apply red lipstick in a moment of
presence. This was an everyday ritual of elegance.
My nonna taught me the wisdom of true beauty; that it is never excessive, rather it’s
effortless, arising naturally from quality and intention. The best makeup will always
enhance what’s already there.
That lesson stayed with me across countries, through motherhood, and into my work as a makeup artist working with international brands. But when I became
pregnant, everything shifted. I realized that everything we put on our skin goes through
our body. And I refused to compromise.
Earthy Makeup was born in 2020, when global stillness invited new reflections. With
faces behind masks, eyes told stories – of strength, vulnerability, and timeless beauty
waiting to be honored.
Producing in Italy is both a tribute and a return: it’s where heritage craftsmanship meets
modern, vegan integrity. Every product results from guiding wisdom and maternal
instinct, and that’s why I chose to produce in Italy.
Though I’ve lived abroad for more then 25 years, Italy is my inner home, the place where everything
began. Working with Italian craftsmanship isn’t just a production choice. It’s a return. A
way to honor my roots and bring authentic, clean beauty to the world.
Today, Earthy Makeup is recognized with the Vegan Beauty Award of Excellence proof
that integrity and results go hand in hand. We’re for everyone who believes luxury is
about what we leave out.
Vegan, intentional, and made for real life for highlighting beauty, not hiding it. Inspired by
earthy tones and effortless elegance, we’re bringing makeup back to what it was meant
to be: powerful, minimal, and honest