Earthy Makeup – 100% Natural, Vegan & Cruelty-Free Beauty Products

stay connected to nature and to us. Made in Europe

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Bestselled Products

Vegan, clean and cruelty free makeup

Earthy Makeup: effortless elegance of Italian design

Where purity meets performance.

Welcome to Earthy Makeup. The new choice for conscious beauty.

Our plant-based, vegan beauty products are thoughtfully made using clean, skin-friendly ingredients, bringing makeup back to what it was meant to be. Powerful, minimal, and easy to wear every day.

PFAS free, paraben free. No toxins or no harsh chemicals. Just clean, luxurious beauty made in Italy, that feels as good as it looks. 

Our promise to you

Earthy Makeup is for every woman.

At Earthy Makeup, we believe makeup should enhance your natural beauty and not hide it. Inspired by earthy tones, clean ingredients, and effortless elegance, we create conscious, eco-friendly, cruelty-free makeup designed for real life.

If you believe in conscious beauty, sustainability, and products that give back to the Earth, you can create meaningful change.

That’s why we believe in Earthy Makeup.

And we hope you’ll join us in choosing clean beauty that’s better for you, and the planet.

First Reviews

Each review is from one of the first people to test our products — honest impressions, shared with heart

Sophie R.
I actually love both mascara, It’s my favourite wand and It is insanely good. Wonderful formula, stays on all day and easy to re-apply in the evening when going out etc. The liner is also super lovely. Love it.
Lina M.
The brush it seemed to separate it nicely 👌. The mascara itself stayed on so well and it didn’t smudge all over my face after a shower. It was very nice 😁👍
Jasmine K.
A game-changer in clean beauty. I’ve tried so many 'natural' brands, but this one truly delivers. The texture, the scent, the results — everything feels elevated.