Earthy Makeup – Natural & Cruelty-Free Beauty Products

stay connected to nature and to us

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Bestselled Products

Vegan, clean and cruelty free makeup

Earthy Makeup: effortless elegance of Italian design

Where purity meets performance.

Welcome to Earthy Makeup — the new choice for conscious beauty.
Cosmetics 100% cruelty free and crafted with the finest plant-based ingredients, our formulas enhance your skin’s natural glow without compromise.

No PFAS, No parabens, No toxins or no harsh chemicals. Just clean, luxurious beauty that feels as good as it looks.

Our promise to you

Earthy Makeup is for every woman.

It’s about highlighting beauty, not hiding it. Inspired by earthy tones, clean ingredients, and effortless elegance, we are bringing makeup back to what it was meant to be—powerful, minimal, and made for real life.

If you believe in something, you can create it.

And I believe in Earthy Makeup.

I hope you will join me and believe in us too.

First Reviews

Each review is from one of the first people to test our products — honest impressions, shared with heart

Sophie R.
I actually love both mascara, It’s my favourite wand and It is insanely good. Wonderful formula, stays on all day and easy to re-apply in the evening when going out etc. The liner is also super lovely. Love it.
Lina M.
The brush it seemed to separate it nicely 👌. The mascara itself stayed on so well and it didn’t smudge all over my face after a shower. It was very nice 😁👍
Jasmine K.
A game-changer in clean beauty. I’ve tried so many 'natural' brands, but this one truly delivers. The texture, the scent, the results — everything feels elevated.